BloodTest.co.uk embarked on a journey to revolutionize the at-home blood testing market, aiming to provide a convenient alternative to NHS services. The vision was clear: a sophisticated ecommerce platform built on WordPress, where customers could effortlessly order a wide range of tests, from cholesterol to thyroid.
The project was technically demanding. Integrating APIs with laboratories was crucial for automating the ordering process and ensuring accurate results delivery. A custom results portal was developed, featuring intuitive visualizations of health metrics, empowering customers to make informed decisions about their health.
SEO played a pivotal role. With the Rankmath plugin, the team meticulously optimized each page, targeting key phrases like “blood test at home” and “private blood test.” Schema integration enhanced search visibility, while NHS-trained nurses crafted content that was both authoritative and engaging.
Design was a dynamic process. Starting with client-approved examples, the team adopted a fluid approach, iterating based on feedback. This flexibility allowed for creative solutions to emerge, though it demanded vigilant management to keep the project on track.
Collaboration with the client was intense and highly interactive. Constant feedback and small-group testing ensured that the platform met user expectations. This hands-on approach, while challenging, was instrumental in refining the product to perfection.
Despite technical hurdles and a timeline that stretched to nine months, the project culminated in a successful launch. The WordPress-based ecommerce system functioned seamlessly, supported by fast CDN performance. The site quickly gained traction on Google, setting a strong foundation for future growth.
The client and staff were thrilled with the final product, which not only met but exceeded expectations, marking a significant step forward in the private blood testing sector.
Requirements
- New e-commerce website
- API integration with labs
- Custom results portal for Staff and Customers
- Custom CRM for customer communication
- Fast, visually appealing design
Outcome Goals
- Seamless order processing
- Efficient results handling
- Google ranking that improves over time
The Results
“Everyone loves the site.”
“We love how fast it loads.”
“The staff enjoy reviewing the blood tests and leaving comments – thanks!”
Seamless Launch: Elevating User Experience and Operational Efficiency
The launch of BloodTest.co.uk marked a significant milestone in at-home blood testing. The site’s sleek design and fast loading times, bolstered by CDN technology, ensured a seamless user experience. Customers could easily navigate the WordPress ecommerce platform, placing orders with confidence and convenience.
The integration of APIs with laboratories streamlined the ordering and results process, allowing for efficient handling of test kits and results. This automation not only reduced manual errors but also sped up the entire workflow, enhancing customer satisfaction.
SEO efforts paid off as the site quickly gained visibility on Google. Targeted phrases like “blood test at home” began ranking, driving organic traffic and establishing the site as a trusted resource for private blood tests. The comprehensive use of schema and optimized content contributed to this success.
The custom results portal, with its intuitive visualizations, received positive feedback from users who appreciated the clarity and detail of their health reports. This feature became a standout, differentiating BloodTest.co.uk from competitors.
Internally, the staff found the system user-friendly and efficient. The CRM facilitated smooth communication with customers, while the results portal allowed staff to review and comment on tests effortlessly, enhancing both productivity and engagement.
Overall, the project not only met its initial goals but also set a new standard in the industry, with both the client and users expressing high levels of satisfaction.
9
months to design and launch
100
Blood test results delivered
100%
Successful API integration
