Debt Consolidation Loans had been around for a while, with a couple of different websites over the previous years. However, they had not had the success they wanted yet.
With a heavy reliance on organic traffic, they wanted to improve their ability to be found in Google. This required both a technical and structural content review.
It was apparent we needed to start by rebuilding their website in a newer WordPress theme, better suited for faster loading times even before any optimization.
All the content that was migrated to the new website was reorganized into more appropriate pages and content areas, a brand new SEO tool was to ne installed, configured, and on-page SEO content re-addressed to tick more boxes for Google and their search users.
After site launch, and ongoing thereafter, we were to monitor website speed performance and make tweaks and updates where possible going forward to gain the fastest site loading speeds to appease both users and Google (and affecting SEO).
Requirements
- Replacement website
- On-page SEO
- Loan application capture
- General but professional Debt Consolidation video
Outcome Goals
- Recreate original site design with modifications
- Better SEO
- Faster site loading time
- Application form to capture data
The Results
“We’ve begun appearing in more places in Google search results, and have begun moving up the ranks in this competitive field!”
More eyeballs; more applications!
After the initial honeymoon period for the staff, who were all crazy-excited at how easy the custom system was to use, how fast it loaded and how easily they could add and update customer contact records, they got down to more serious business.
The business owner is all about organic ranking, so he appreciates any work that can be done to improve site metrics that Google likes, to help their search users.
So with the content rearranged, SEO onsite re-addressed, site speed improved and authority grown, he was very happy with the results delivered, and the gradual increase in loan applications.
Being organically driven in a very competitive niche does make the growth slow in comparison to other businesses, however, the pace met his expectations and continues to grow, slowly but surely.
Ultimately, he is able to help more people with their personal debts, and that translates into more families being helped out of their financially challenging situations.
2
Weeks to re-launch site
5
Increase in applications
213
Faster site loading speed
