WartRemoval.co.uk had previously had a website built, but wanted to rebuild it again with the existing design but better optimized for speed. This is because site speed and lowering bounce rates was vital to them, to help them generae leads.
Relying totally on organic traffic, they wanted to improve their ability to be found in Google. This required both a technical and structural content review, with some special SEO juice on the website pages.
As ever, we needed to start by rebuilding their website in a newer WordPress theme, better suited for faster loading times even before any optimization.
There would need to be key pages on the site set up with the preliminary content, before having structure and pages added for Areas of the UK and hundreds of individual towns and cities. A wide net was cast to catch prospects and Google’s love.
The site and pages were to be set up with our usual SEO tool and configured to do as much as possible with the type of content that was to be on the site, with all pages submitted to Google for indexing both manually and in an automated way too.
Lastly, a Blog area was to be prepared so that at future dates, posts and articles could be added to raise the site’s credibility and authority.
Requirements
- Replacement website
- On-page SEO
- Lead capture
- Fast loading website
- Add a Blog area
Outcome Goals
- Ability to capture Leads
- Leads specify SMS or Email communication
- CRM system to capture leads for later contact and marketing
- Faster site loading time than before
The Results
“The site loads so quickly now! This is ideal for our site visitors so that they can quickly book an appointment.”
Turbo-charged website, ranking in Google, bringing organic leads!
The first thing our client noticed was the site speed. The wart removal clinic love it. They know that it helps not only the site visitors but what Google thinks of the website.
And while the site is optimized for speed, it is in fact running on our sister business’ lowest Shared Hosting plan – nothing outrageous. With that said, we’ll keep an eye on it in future in case the traffic on the site needs something with more web hosting kick.
To add to our client’s happiness, is how the site captures lead details for email and SMS contact, for what service the lead wants and where they are located – all stored in a CRM in the backend of the website (not off in some 3rd party system). Not only does that keep the data in one place, but makes it is easy to do future marketing to those captured leads – whether they were simply prospects or actually made a nurse booking.
We are pleased to have helped them get their website running at fast speeds, better optimized for Google, to bring them more and more organic leads!
100
Organic Leads generated
95
Mobile Speed Performance
100
GT Metrix Score
