Zen Dog Canine Training are a well established, highly experienced team operating in Vancouver, Canada. Despite their excellent training and feedback, they wanted to increase their business turnover but were hampered by a website which was looking a bit tired, but was also nor showing up in Google very much.
Since they really wanted to show up across Vancouver Google searches, to make use of organic traffic, it was clear they were worthy of a fresh website design and build.
After some good discussions, and references to website styles that they liked, our design team took on the process of coming up with a few design styles and options.
Once approved, we took these designs and built a custom WordPress site on a very modern and fast theme framework. Zen Dog’s Shannon was an excellent writer, and so she was able to rewrite all the main website content under our guidance, to help both visitors and Google.
SEO was further optimized. Multiple systems were put in place to assist Shannon with the business – a CRM for capturing leads, automated newsletter emailing, call booking systems and more. This was all set up to allow the team less time working on ‘admin’ and more on their amazing dog training. That’s their passion, after all, and where they have won national level awards for themselves and their own dogs.
The site itself was set up on a powerful hosting server based in the nearest possible city to Vancouver, in Seattle, to ensure the website loads as fast as possible for the Vancouver target audience.
A month after site launch, we continued adding content to the website to grow the lead-grabbing web in Google – by training one of our AI tools on Shannon’s writing style, we could continue to make unique copy for these additional pages.
This was a great project, with a bunch of collaboration, and a wonderful person and client to deal with.
We are very happy to have helped Shannon and Zen Dog’s future success.
Requirements
- Replacement website
- On-page SEO
- Ability to take bookings
- Ability to receive and display reviews
Outcome Goals
- Brand new website design
- Better on-site SEO, ranking across Vancouver, Canada
- Fast site loading time
- Calendar Booking
- CRM and automations
- Newsletter email functionality
- Revenue growth
The Results
“The site is GORGEOUS! Thanks so much. Everyone already is really loving it. ”
“Your guidance has been so helpful and I appreciate it so much. I am getting so much great feedback from people. Thanks for all that you are doing for me, Dom! So appreciate having you on my team.”
“My site is already doing so much better on google – today I searched around 4th instead of 15th in the past! Yay! I have had more phone calls in the past couple of days than I have had most of last year. Incredible. I am continuing to get fantastic feedback regarding my website and am really starting to get busy!”
“… this February (2024) has been the most profitable month for me over the past 8 months. I know the website has helped to generate this business.”
A increase in enquiries, bookings, and business efficiency!
After the initial honeymoon period for the staff, who were all crazy-excited at how easy the custom system was to use, how fast it loaded and how easily they could add and update customer contact records, they got down to more serious business.
Zen Dog were beyond ecstatic about the new website design, quickly commenting on the positive feedback from users too.
The structural changes, content changes, and SEO prep has been rapidly making a difference to their positions in Google search results, and in turn, has increased the number of incoming leads.
Within a week or so of publishing the AI-written pages, they were appearing in Google positions 1-3 for their respective target niche keyphrases.
Receiving reviews from their customers on Facebook, Google, and on the site itself, has lead to an increase in visibility of their positive impact on dogs and their owners, automatically pulled and published on the site, constantly adding ‘fresh’ content. Obviously, this also raises their position as an authority, worthy of the investment dog owners make to address any issues their dogs have.
The CRM aids in keeping records on contacts, and handles the magically automated newsletter emailing systems so that readers can stay abreast of dog training tips, rescue dogs, and success stories – nicely lightening the load for the Zen Dog team.
Most importantly for their actual business figures, the number of incoming enquiries, leads and bookings has risen, as has their turnover and profit levels.
This in all, allows the bouncy Shannon to keep that energetic personality focused on the dogs and their owners – just the way she likes it!
8
Weeks to design, build and launch
100
GT Metrix Score
8
Increase in applications / calls
